Orchestrating the grid with visual precision Author Sticky Brian E. Hoff Vice President of Product Management Grid Software, GE Vernova Brian E. Hoff is Vice President of Product Management in GE Vernova’s Grid Software Business.Focused on co-innovation with customers and customizable solutions to add new value to the Digital Grid business. Leads the Product Management Strategy for the Analytics Portfolio, a participant in the energy transformation Center of Excellence, creating and leading and Innovation Org and other key strategic initiatives for the Grid business. Hoff has more than 27 years of experience in the Energy Industry. He served a variety of roles in Nuclear, Corporate Services, Engineering, Information Technology, Cyber Security, Emerging Technology and launching new business ventures as the Vice President of Innovation at Exelon.Hoff serves on the advisory boards of 1871, Chicago Innovation and the Secretary of Energy’s Innovation council. In 2019, he was named by Crain’s as one of the Tech 50 and in 2017 Top Forty Innovators by Public Utility Fortnightly. Hoff graduated from Hamilton Technical College with a B.S. in Electronics Engineering Technology and earned an M.B.A. from the University of Phoenix. Additionally, he has completed Northwestern’s Kellogg School of Management’s Global Advanced Management Program. Jul 29, 2025 Last Updated 4 minutes Share A new vision for utilities GridOS® Visual Intelligence has always been a crucial part of our GridOS grid orchestration software portfolio, for its ability to visually identify ways to mitigate risk and maximize resilience. And as climate change continues to drive disruptive events that tax grid resilience to its limits, that importance increases with each passing month. Recently we made an announcement that underscored the importance of Visual Intelligence and the value it brings to our larger portfolio. We declared our intent to acquire Alteia SAS, a French software company specializing in computer vision, machine learning, and AI to bring visual intelligence into operations by transforming visual data into actionable insights. We’ve worked with Alteia since 2020 to develop and deliver Visual Intelligence software, and we are excited to share the value of its visual and actionable insights with the rest of the GridOS portfolio. Visual Intelligence in action To understand the significance of this decision, consider that Visual Intelligence is already one of our most versatile software applications for utilities. It directly addresses four key challenges utilities face: Vegetation management. Some of the world’s largest utilities leverage Visual Intelligence throughout the year to monitor and flag vegetation growth near key assets. The AI-enabled workflow overlays network maps with vegetation scans, then uses a simple color-coding scheme to flag the precise spots where encroaching vegetation must be trimmed. The increases in efficiency and effectiveness are remarkable. Asset inspection. In addition to vegetation, Visual Intelligence’s AI engine can recognize and flag physical threats to key power assets, such as corrosion, unstable poles, sagging lines, normal wear-and-tear, and more. It uses the same imagery as in vegetation management to identify these problems, unlocking proactive maintenance before any failure occurs. Wildfire mitigation. Wildfires are an ever-growing concern for utilities. Visual Intelligence analyzes imagery of both vegetation and power assets to determine anything that could post a risk of fueling and/or starting a fire. Examples could be an overgrown brush near key infrastructure or a frayed power line at risk of arcing and igniting a nearby tree. These insights give the utility enough time to take the necessary countermeasures, such as clearing combustible materials or conducting proactive maintenance. Damage assessment. Utilities can use Visual Intelligence to assess the impact of a recent storm, helping them dispatch the right crews to specific areas as appropriate. This helps drive safety as well by ensuring recovery personnel know exactly what conditions to expect when they arrive at their assigned location. A better network model Clearly, the visual data of Visual Intelligence offers huge benefits in the above use cases by giving users the ability to not just sense the state of their grid but see it too.But that’s only the tip of the iceberg. Those visual insights hold significant value for the broader GridOS portfolio too.And it all starts with the network model.Consider that Visual Intelligence provides grid operators with a real-world view of their networks, helping them transition from abstract schematics to a precise, visual model. By integrating the software’s visual insights into grid network models, operators gain enhanced situational intelligence, operational excellence, and the ability to both identify and mitigate risk. It is these capabilities that makes Visual Intelligence the most advanced AI-enabled software suite that integrates and contextualizes visual data with the grid network models that feed downstream operational systems to deliver actionable insights for grid orchestration.For example, consider the aftermath of a severe storm. The storm has passed, but the damage that remains is extensive. After a disruptive event, it often takes utilities days to assess damage and deploy crews, leaving customers in the dark. And as we all know, when customers are in the dark, their number one question becomes, “So when will I have power back?”That scenario looks much different with Visual Intelligence. Within hours of an event, utilities can use virtual patrols to assess damages like fallen poles, lines, and debris. The visual insights gleaned from those patrols can be fed into Visual Intelligence, which can then incorporate them back into the network model to better inform core software applications like ADMS. ADMS can leverage this new information to both guide recovery personnel and more accurately assess an Estimated Time of Restoration that can be shared with customers.There are numerous opportunities like the above to enrich and advance the applications of the GridOS portfolio with the visual insights of Visual Intelligence, and we are eager to make that happen as we continue our journey to acquire Alteia. Learn more about this decision on our Software News & Press Releases page. More about Visual Intelligence All about GridOS Visual IntelligenceFind out what Visual Intelligence can offer any utility tasked with increasing resilience.Visit Page Minimizing disruption impact with a new approachLearn Visual Intelligence’s place in a two-prong disruption mitigation plan.Read Blog Tackling disruptions from all anglesSee GE Vernova's full scope of disruption planning and management solutions.Download Infographic Protecting against disruptionsLearn about the role Visual Intelligence plays in GE Vernova’s Disruption Planning & Recovery solutions.Read eBook Author Section Author Brian E. Hoff Vice President of Product Management Grid Software, GE Vernova Brian E. Hoff is Vice President of Product Management in GE Vernova’s Grid Software Business.Focused on co-innovation with customers and customizable solutions to add new value to the Digital Grid business. Leads the Product Management Strategy for the Analytics Portfolio, a participant in the energy transformation Center of Excellence, creating and leading and Innovation Org and other key strategic initiatives for the Grid business. Hoff has more than 27 years of experience in the Energy Industry. He served a variety of roles in Nuclear, Corporate Services, Engineering, Information Technology, Cyber Security, Emerging Technology and launching new business ventures as the Vice President of Innovation at Exelon.Hoff serves on the advisory boards of 1871, Chicago Innovation and the Secretary of Energy’s Innovation council. In 2019, he was named by Crain’s as one of the Tech 50 and in 2017 Top Forty Innovators by Public Utility Fortnightly. Hoff graduated from Hamilton Technical College with a B.S. in Electronics Engineering Technology and earned an M.B.A. from the University of Phoenix. Additionally, he has completed Northwestern’s Kellogg School of Management’s Global Advanced Management Program.