Introducing Velotic: Pioneering the Future of Industrial Software (from GE Vernova Proficy, PTC ThingWorx and Kepware)

Author Sticky

Michelle Rosinski

Senior Product Marketing Manager

Velotic's Proficy Software

Michelle Rosinski has over 20 years of experience in industrial automation, software, and operations, helping businesses understand how technical solutions drive real-world value. As the Product Marketing Manager for Proficy HMI/SCADA iFIX & CIMPLICITY, she translates complex technical concepts into clear, actionable insights that empower industry professionals to make informed decisions. With a background in software development, operations management, and digital strategy, Michelle connects technology to practical business outcomes, providing the clarity and perspective needed to navigate the evolving industrial landscape.

Aug 31, 2026 Last Updated
10 Minutes Read

Key Takeaways

  • Velotic is a new independent industrial software company formed from the combination of Proficy from GE Vernova and ThingWorx and Kepware from PTC.
  • Velotic combines industrial automation software, industrial IoT, industrial connectivity, and AI-enabled intelligence into a more coordinated approach to industrial operations.
  • Unlike industrial vendors tied to hardware ecosystems or competing business priorities, Velotic is a pure-play software company focused entirely on helping manufacturers operate smarter, faster, and more predictively.
  • Velotic is built around openness, hardware-agnostic integration, and operational flexibility designed to help manufacturers modernize without forcing them into rigid ecosystems.
  • Existing Proficy, Kepware, and ThingWorx customers can continue building on trusted technologies while benefiting from deeper integration, expanded innovation, and increased operational focus.

Rethinking the Boundaries of Industrial Software

For years, industrial software has largely been organized around categories: SCADA. MES. Historian. Industrial IoT. Connectivity. Analytics.
Each category solved a specific problem. But as manufacturing environments became more connected, those categories also created new boundaries - between systems, teams, workflows, and decisions.

Manufacturers today do not need more software categories. They need industrial operations to work together more intelligently.

A production issue should not require teams to jump between disconnected systems to understand what happened. A maintenance decision should not depend on manually piecing together signals from multiple environments. Industrial data should not lose meaning every time it crosses between systems, applications, or teams.

The future of industrial operations will not be defined by how many systems companies deploy. It will be defined by how effectively insight, context, and decision-making move across the organization.

That shift is driving a new generation of expectations for industrial software that:
  • integrates instead of isolates
  • adapts instead of constrains
  • enables foresight instead of reactive firefighting
  • helps industrial teams operate with greater clarity and confidence
It is within this context that Velotic industrial software was created. Velotic is a new independent industrial software company bringing together Proficy Software, formerly part of GE Vernova, along with ThingWorx and Kepware, formerly part of PTC.

These technologies bring deep expertise across industrial operations, industrial connectivity, industrial IoT, and AI-enabled intelligence. But Velotic is not simply bringing multiple product portfolios together under a new brand.

The broader goal is to create a more focused and open industrial software company designed to help manufacturers build operations that are smarter, more coordinated, and increasingly predictive - without forcing them into closed ecosystems or rigid operational models.

Built on Trusted Industrial Software Foundations

Velotic was not created from a blank slate. It was built on decades of industrial software experience and technologies already trusted across manufacturing, utilities, infrastructure, and other complex operating environments worldwide.

From GE Vernova’s Proficy to Velotic

Proficy Software has long supported manufacturers and industrial organizations operating complex environments where visibility, reliability, control, and operational continuity are critical.

Proficy industrial software includes technologies spanning HMI SCADA software, historian and industrial data management, manufacturing execution systems, planning and scheduling, industrial analytics, and operational visualization.

These solutions are already deeply embedded in industrial operations across manufacturing, utilities, transportation, water and wastewater, food and beverage, pharmaceuticals, and other high-consequence industries.

What makes Proficy valuable has never been simply the software itself. It is the operational understanding behind it - software designed for environments where downtime, inefficiency, poor visibility, or delayed decisions have real consequences.

Velotic builds on that foundation while expanding the role industrial software can play across increasingly data-driven and interconnected environments. For existing Proficy customers, the transition to Velotic represents continuity in the technologies they already trust, alongside a broader vision for more connected and predictive industrial operations.

PTC’s Kepware & ThingWorx join Proficy at Velotic

Velotic also brings together Kepware and ThingWorx from PTC.

Kepware is one of the most widely recognized industrial connectivity platforms in manufacturing because it solves a foundational challenge: making industrial data usable across highly diverse environments.

Industrial operations rarely operate within a single standardized architecture. Plants evolve over decades. New production lines are layered onto legacy infrastructure. Different vendors, protocols, control systems, and assets coexist across sites and regions.

Kepware helps bridge those environments by securely connecting industrial devices, PLCs, sensors, control systems, and other operational assets into a more usable data foundation. In many industrial environments, connectivity is not just a technical layer - it is what allows information, context, and coordination to move across systems in the first place.

ThingWorx contributes a different but equally important capability.

While industrial software has historically focused heavily on control systems and data collection, ThingWorx helps organizations operationalize that information through industrial IoT applications, orchestration, and AI-enabled capabilities across connected industrial environments.

That may include applications for asset effectiveness, worker guidance, remote operations, industrial visibility, or contextualized workflows that help industrial teams respond faster, collaborate more effectively, and connect data more directly to action across systems and sites.

Together, Proficy, Kepware, and ThingWorx create a more unified industrial software ecosystem spanning industrial connectivity, industrial operations, industrial IoT applications, and AI-enabled insight. Instead of treating data access, visualization, workflows, and analytics as isolated layers, Velotic’s vision is to help manufacturers create environments where information moves more naturally between systems, teams, and decisions.

What Makes Velotic Different

Velotic is not simply defined by the technologies it brings together. The company is also built around a different philosophy for industrial software - one centered on openness, flexibility, and helping manufacturers move toward more predictive operations without forcing them into rigid ecosystems or one-size-fits-all architectures.

Pure-Play Industrial Software Focus

Velotic was created as a pure-play industrial software company focused entirely on industrial operations. That distinction matters more than ever.

Many industrial software vendors are balancing hardware businesses, competing product priorities, legacy portfolio complexity, or broader corporate agendas. Velotic’s focus is narrower and more direct: helping manufacturers improve operational performance.

That pure-play focus creates advantages beyond branding.

It allows faster decision-making, more focused innovation, greater agility, and tighter alignment between customer challenges and product direction. It also creates greater flexibility for customers operating heterogeneous industrial environments where no single vendor ecosystem fully reflects reality.

Manufacturers increasingly want software partners that integrate into their operations rather than forcing operations to adapt around proprietary ecosystems. Velotic’s approach is designed around that reality.

Open by Design

Industrial operations do not start from scratch.

Most manufacturers are operating a mix of legacy infrastructure, modern systems, specialized assets, technologies, and site-specific workflows developed over years - sometimes decades - of manufacturing evolution.

In many cases, those environments cannot simply be rebuilt from scratch without significant cost, disruption, operational risk, or loss of institutional knowledge. Therefore, modernization cannot depend entirely on rip-and-replace strategies. That is why Velotic emphasizes openness, interoperability, and hardware-agnostic integration.

The goal is not to force manufacturers into closed ecosystems or dictate operational architectures. The goal is to help industrial organizations connect, contextualize, and operationalize information across the environments they already operate.

This openness gives manufacturers greater flexibility to:
  • integrate existing systems
  • preserve investments
  • modernize incrementally
  • maintain control over data
  • adapt architectures as business needs evolve
In industries constantly shaped by change, flexibility itself becomes a strategic advantage.

Enhanced Data Visibility and Operational Insight

Many industrial environments are rich in data but poor in continuity. Information exists everywhere, yet teams still spend significant time reconstructing what is happening across disconnected systems, workflows, and operational domains.
  • An operator troubleshooting a production issue may need visibility into alarms, process conditions, equipment states, production schedules, maintenance history, and upstream constraints simultaneously.
  • A maintenance team evaluating recurring downtime may need to correlate historian data, machine behavior, environmental conditions, and production impacts across multiple systems.
  • Leadership teams may need to identify bottlenecks developing across sites before those constraints begin affecting customer commitments.
The challenge is rarely access to data alone. The challenge is preserving operational context as information moves across systems and teams.

For example, a temperature alarm on a machine may require very different responses depending on whether the line is already operating near capacity, maintenance was recently performed, a production changeover is underway, or similar issues are occurring elsewhere in the facility.

Velotic’s broader strategy is centered around helping manufacturers connect information across systems, workflows, and teams so operators, engineers, maintenance, and leadership can understand problems faster and respond more effectively.

Kepware helps connect industrial environments and normalize data from highly diverse systems. Proficy helps monitor, control, visualize, and analyze industrial operations in real time. ThingWorx helps orchestrate workflows, applications, and connected operational experiences that bridge data with action.

Together, these technologies help manufacturers move beyond isolated signals and fragmented workflows toward environments where insight can flow more naturally across systems, teams, and decisions. That shift matters because operational coordination is increasingly becoming a competitive advantage in today’s manufacturing.

AI-Driven Manufacturing Efficiency and Predictive Operations

Industrial operations have historically been reactive by necessity. Teams respond to downtime after it occurs. Maintenance often happens after failures emerge. Inefficiencies are discovered after performance declines. Data is collected, but not always operationalized in time to drive action.

Velotic’s long-term vision is centered around helping manufacturers move beyond that model. Our strategy around AI and analytics is not simply about adding more automation. It is about helping industrial teams operate with greater foresight, clarity, and confidence.

That includes enabling both autonomous and augmented operations.

In some environments, AI may increasingly support autonomous actions when confidence is high and operational value is clear. Predictive maintenance recommendations, process optimization, alarm pattern analysis, scheduling adjustments, and quality anomaly detection are all examples where AI can help organizations identify issues earlier and respond more effectively.

In many other environments, the more immediate opportunity is augmented operations - helping operators, engineers, planners, and maintenance teams make better decisions through improved visibility, contextualized guidance, and operational intelligence delivered within the flow of work.

This distinction is important because industrial operations are not abstract digital systems. They are real operating environments where safety, uptime, reliability, and human expertise remain essential.

Velotic’s approach is not about replacing teams. It is about combining artificial intelligence with the authentic intelligence that teams develop through real-world operational experience – improving decisions, coordination, and performance.

Our Vision for the Future of Industry

For decades, industrial software was largely deployed as separate layers: connectivity, control systems, historians, applications, analytics, and reporting tools operating independently from one another. But industrial operations are becoming too dynamic and interconnected for those boundaries to remain rigid.

Modern manufacturing environments increasingly depend on information moving fluidly across systems, sites, workflows, and decisions. Data generated at the edge must support faster response, better visibility, and more adaptive decision-making across the broader enterprise.

That evolution is changing the architecture of industrial software itself.

Velotic views this evolution through the lens of AIoT - the convergence of AI with industrial IoT, operational systems, contextualized industrial data, and analytics into more integrated industrial environments.

In that world, systems such as HMI/SCADA, historians, MES, and scheduling platforms remain foundational. But the value increasingly comes from how those systems work together.

Velotic believes this shift will move industrial software beyond isolated tools and toward more adaptive environments capable of continuously learning and improving as manufacturing conditions evolve.

Closing Thoughts

Velotic was created around the belief that manufacturers need a different kind of industrial software company for the future ahead.

Built from the trusted foundations of Proficy Software from GE Vernova and ThingWorx and Kepware from PTC, Velotic combines industrial connectivity, industrial automation software, industrial IoT, and AI-enabled intelligence into a more focused and open approach to manufacturing operations.

For existing Proficy, Kepware, and ThingWorx customers, that means continuity alongside expanded integration, increased focus, and continued innovation across the technologies they already rely on.

But the larger opportunity extends beyond any individual platform.

As manufacturers continue modernizing operations, adopting AI, and building more connected environments, the companies that succeed will increasingly need systems that can adapt alongside operational reality - not force industrial organizations into rigid architectures or isolated technology stacks.

Velotic’s mission is to provide these systems so manufacturers can build brighter with operations that are smarter, more open, and better prepared for what’s ahead.

Author Section

Author

Michelle Rosinski

Senior Product Marketing Manager
Velotic's Proficy Software

Michelle Rosinski has over 20 years of experience in industrial automation, software, and operations, helping businesses understand how technical solutions drive real-world value. As the Product Marketing Manager for Proficy HMI/SCADA iFIX & CIMPLICITY, she translates complex technical concepts into clear, actionable insights that empower industry professionals to make informed decisions. With a background in software development, operations management, and digital strategy, Michelle connects technology to practical business outcomes, providing the clarity and perspective needed to navigate the evolving industrial landscape.