Unlocking Strategic Potential in Food & Beverage and CPG: Redeploying IT Resources After the Cloud Transition Author Sticky Phaedra Martin Industry Marketing Director GE Vernova’s Proficy® Software & Services As a seasoned marketing professional, Phaedra Martin is results-focused, with proven success in driving revenue and profit gains, cost savings, and improving organizational productivity and performance. Phaedra is passionate about enlightening customers on the value and benefits of digital transformation to help them achieve business excellence. Known for her infectious energy, she inspires organizations to consistently excel in all endeavors. Phaedra’s professional journey includes 10 years with Procter & Gamble and she holds an MBA from the University of Chicago Booth School of Business. Jul 16, 2026 Last Updated 10 Minutes Read Share Introduction: From Production Pressure to Digital Opportunity Food & beverage (F&B) and consumer packaged goods (CPG) manufacturers operate in a high-stakes environment where operational efficiency, quality, and compliance are non-negotiable. With perishable inventory, complex supply chains, and strict regulatory oversight, even small disruptions can have outsized consequences.As digital transformation accelerates, many organizations have taken a major step forward by moving from on-premises systems to cloud-based platforms, particularly SaaS Manufacturing Execution Systems (MES).Once the cloud removes the burden of infrastructure management, IT teams are freed to focus on strategic initiatives, especially when combined with industrial IoT platforms like ThingWorx and connectivity solutions like Kepware. Together, these technologies create a powerful digital foundation that enables IT to shift from support to strategy. Afterall a digital transformation begins and ends with access to timely accurate data and the ability to use this data effectively. The Shift to Cloud and Connected Operations Cloud-based MES platforms provide immediate, well-understood benefits: Scalability and availability to handle seasonal demand spikesReduced downtime and improved operational continuityReal-time data access across plants and systemsLower infrastructure costs with predictable SaaS models Modern SaaS architectures dynamically scale resources to meet the computational demands of the organization and ensure high uptime, minimizing disruptions in production-critical environments.However, cloud alone isn’t enough. F&B and CPG manufacturers often face a deeper challenge: data fragmentation across equipment, plants, and legacy systems.This is where the combination of Kepware + ThingWorx + Proficy MES becomes transformative. Building the Digital Foundation: Kepware + ThingWorx + Proficy MES Kepware: The Connectivity Layer F&B and CPG plants typically run a mix of legacy PLCs, sensors, packaging lines, and control systems, often speaking different “languages.”Kepware acts as the universal translator, enabling: Connectivity across 150+ industrial protocols and devicesStandardized data access via OPC, MQTT, and APIsAggregation of machine data into a single, unified streamReduced network load through data conditioning and optimization Instead of building custom integrations for every machine, Kepware creates a single data foundation, dramatically simplifying IT architecture. ThingWorx: The Intelligence Layer Once data is connected, ThingWorx transforms it into actionable insights.ThingWorx enables organizations to: Connect devices, systems, and enterprise applications into a unified ecosystemBuild real-time dashboards and KPIs across operationsCreate digital twins of equipment and production processesDeliver predictive maintenance and analytics-driven optimization It provides a “single source of truth,” turning raw machine data into real-time intelligence that IT and operations can act on.With built-in analytics, ThingWorx can deliver: Descriptive insights (what happened)Predictive insights (what will happen)Prescriptive recommendations (what to do next) Proficy MES SaaS: The Execution Layer Proficy Smart Factory MES platform provides: Production execution and trackingQuality management and complianceTraceability and genealogyPerformance monitoring and KPIsContext between the real material or items and the digital representation Combined with cloud scalability, security, and continuous updates, they ensure reliable, efficient manufacturing operations. The Combined Value Together, these technologies create a closed-loop system:Kepware → ThingWorx → Proficy MES SaaS → Analytics & Action Kepware connects machinesThingWorx contextualizes and analyzes data across multiple manufacturing disciplinesProficy MES executes and tracks operationsCloud enables scale, resilience, and continuous improvement This integrated architecture is what unlocks the full potential of redeploying IT resources. Immediate IT Impact: From Maintenance to Enablement Once the cloud and connected architecture are in place, IT teams experience a dramatic shift:Reduced Responsibilities: Hardware provisioning and maintenanceManual system updates and patchingComplex disaster recovery management These are handled through automated cloud services, including backup, monitoring, and updates.Expanded Opportunities: Data integration across OT and IT layersIndustrial IoT application developmentAdvanced analytics and AI-driven optimizationOperational collaboration with plant teams This shift allows IT to become a central driver of digital transformation. Strategic Opportunities for IT in F&B and CPG With the right foundation, IT teams can focus on initiatives that directly impact business performance: 1. Real-Time Operational Intelligence By combining Proficy MES data with ThingWorx analytics: Monitor production lines in real timeIdentify bottlenecks instantlyOptimize OEE across facilities ThingWorx dashboards provide live visibility into machine health and production KPIs. 2. Predictive Maintenance and Downtime Reduction Unplanned downtime is especially costly when dealing with perishable goods.ThingWorx enables: Early anomaly detectionFailure prediction using machine learningProactive maintenance scheduling This reduces scrap, improves uptime, and protects margins. 3. End-to-End Traceability and Compliance F&B and CPG companies must meet strict regulatory standards.With connected systems: Kepware ensures accurate data capture from equipmentMES tracks batch genealogy and product history and contextualizes the data across the plant environmentCloud systems provide secure storage and audit trails This supports rapid recall response and compliance with global standards. 4. Workforce Enablement ThingWorx helps simplify complex workflows: Deliver context-aware instructions to operatorsAggregate data into intuitive applicationsImprove training and reduce onboarding time Connected workflows make frontline workers more agile and productive. 5. Data-Driven Innovation With access to unified, contextualized data, IT can drive: Faster product innovation cyclesDemand-driven production strategiesSustainability and waste reduction initiatives Overcoming Challenges Redeploying IT resources still requires careful execution:Skills GapCloud, IoT, and analytics demand new capabilities. Organizations must invest in training for: Data engineeringAI/ML and analyticsIndustrial IoT architecture Integration ComplexityLegacy systems can be difficult to integrate, but Kepware simplifies this by standardizing connectivity across protocols.Security and ComplianceCloud and IoT introduce new risks, but modern platforms mitigate these with: Encryption and secure data handlingRole-based access and MFAContinuous monitoring and vulnerability management Change ManagementCultural resistance can slow progress. Leadership must align IT and operations around shared goals. Redefining IT Roles In this new environment, IT roles evolve significantly: From infrastructure managers → digital platform ownersFrom system support → data and analytics leadersFrom reactive troubleshooting → proactive optimization New roles may include: Data scientists and analytics engineersIT/OT integration specialists Leveraging the Full Technology Stack When fully deployed, the combined platform delivers significant advantages:Connectivity (Kepware) Universal device integrationStandardized data across systemsSimplified architecture and reduced integration cost Intelligence (ThingWorx) Real-time monitoring and analyticsPredictive insights and recommendationsRapid development of digital applications Execution (Proficy MES) Production tracking, visibility and controlQuality and compliance managementContinuous improvement through real-time metrics Infrastructure (Velotic Cloud SaaS) Scalability and resilienceAutomated updates and securityCost-efficient operations Measuring Success F&B and CPG manufacturers should track: OEE improvementsDowntime reductionScrap and waste reductionMock Recall testing and process improvementSpeed of product launchesIT cost optimizationUser adoption of digital tools Real-time monitoring and analytics enable continuous measurement and optimization across all these KPIs. Continuous Improvement: The Competitive Edge The most successful organizations treat digital transformation as ongoing: Continuously expand use cases (e.g. quality, throughput)Integrate AI and predictive analyticsImprove data quality and governanceFoster collaboration across IT, OT, and business teams The ability to evolve quickly becomes a key competitive differentiator. Conclusion: Turning IT into a Strategic Growth Engine For food & beverage and CPG manufacturers, cloud migration is just the beginning. The real value comes from redeploying IT resources to drive intelligence, connectivity, and innovation.By combining:Proficy Cloud-based MES platforms for execution; Kepware for seamless industrial connectivity; ThingWorx for IoT, analytics, and real-time insights, organizations can create a fully connected, data-driven manufacturing environment.The result is: Greater operational efficiencyImproved product quality and complianceFaster innovation cyclesStronger resilience in a dynamic market In this new model, IT is no longer a cost center, it becomes a strategic engine for growth, agility, and competitive advantage. About Velotic Velotic™ is a leading independent industrial software company providing data driven solutions that improve manufacturing efficiency, productivity, and operational insight. Serving customers across manufacturing, oil & gas, utilities, and infrastructure, the company generates more than $300 million in revenue. Velotic’s portfolio, anchored by Proficy®, Kepware®, and ThingWorx®, supports the growing data and performance requirements of industrial operators globally, with an emphasis on AI enabled manufacturing and industrial software. Learn more at www.velotic.com. Author Section Author Phaedra Martin Industry Marketing Director GE Vernova’s Proficy® Software & Services As a seasoned marketing professional, Phaedra Martin is results-focused, with proven success in driving revenue and profit gains, cost savings, and improving organizational productivity and performance. Phaedra is passionate about enlightening customers on the value and benefits of digital transformation to help them achieve business excellence. Known for her infectious energy, she inspires organizations to consistently excel in all endeavors. Phaedra’s professional journey includes 10 years with Procter & Gamble and she holds an MBA from the University of Chicago Booth School of Business.